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iPhone Is Going Global
According to Mercury News, it is officially official and
breathtakingly imminent: Apple may well be attempting to take
over the world via the new iPhone 3G, which will go global
on Friday, in twenty two countries.
Apple is under a lot of pressure with this plan, especially
considering the fact that bloggers all over the Internet are
watching their every move, ready to write up reviews that
are either glowing and approving or scathing and dismal. The
fact that blog posts of either opinion are generally repeated
all over the place only increases the pressure.
By all accounts, Apple intends to have the iPhone 3G in 70
countries by the end of the year, at which time they also
plan to sell 10 million phones. The global launch on Friday
is their first big step in being able to do that.
As the Mercury News reports, right now only 10 to 12 percent
of all the cell phones sold each year are high end mobile
devices, or smart phones. However, Apple has big plans, and
while they are still somewhat new to the game of smart phones,
they intend to work their way into the hearts and minds of
cell phone users all over the worlds.
So far, they must be doing their job well. Experts estimate
that Apple’s competitors are currently 12 to 18 months
behind them, at the very least. This is, of course, in terms
of software and Apple’s service, but given the launch
of the new 3G network, the promised affordability of the new
iPhone, and the features on the phone itself, the software
and service is exactly what people want.
Apple is not taking this global launch lightly either. Mercury
News says that some people are seriously thinking that Apple
has developed its very own War Room, in order to deal with
any problems or setbacks. They have back up plans for everything
and they seem to be prepared for any possible contingency.
Again, they must be doing something right. Here at stateside,
in Europe, and in Asia – not to mention any number of
other countries – people are already starting to line
up so that they can be sure to get the second generation iPhone
as soon as stores open tomorrow.
(July 11, 2008)
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